We adore Seventh Generation!

and though it was hard at first to adjust to the prices (I was used to buying the 89 cents dish detergent, LOL) I soon realized ways to absorb the cost, like using less detergent and having less dishes. So it evens out. We make a bottle last a month or so, but when we used the cheap stuff it seemed like we were buying a new bottle every week or every other week. Same with laundry detergent. So now even though the Seventh Generation costs three times as much as the cheap stuff, we end up paying less!!
http://www.seventhgeneration.com/

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